Member Engagement—Part 4

This is the fourth and final post describing the Membership Jumpstart template.  Today, we’ll review new member induction and orientation.  New member orientation is conducted inconsistently or is even nonexistent in many clubs.  I think the easiest way to handle orientation is to simply extend the regular meeting time for a few minutes once a… Continue reading Member Engagement—Part 4

Membership—Part 3

This is the third blog post in a membership development series, providing a foolproof template to membership growth.  Links to the first two parts of the series Part 1—Why Membership? and Part 2—Lead Generation and Publicity. A truly successful membership plan involves every club member in the process.  Ideally each current member sponsors a new… Continue reading Membership—Part 3

Membership—Part 2

This is the second installment in a multi-part series devoted to an easily implemented membership development plan.  The first post is here.  Following this step-wise process virtually assures successful club growth. Step 3 Generate leads. Hold a club assembly.  Ask each member to bring their smart phone and stack of business cards they have collected… Continue reading Membership—Part 2

Why Membership?—Part 1

This is the first post of a multi-post series outlining a straight-forward membership development plan.  The next installments will be posted every day or so.  Stay tuned! Membership growth should be the top priority of the Board of Directors of nearly every Rotary Club.  Why?  More club members means: More friends! More opportunities for networking… Continue reading Why Membership?—Part 1

What’s Your Story?

Advertisers know well that colors, images, typography and logos impact our impression of a company and ultimately the value of a brand.  What stories are these images telling?         The updated Rotary logos, typeface, colors and People of Action images tell a true story, that Rotary is a modern, effective and active… Continue reading What’s Your Story?

M & Ms

As I’ve discussed in previous posts, Membership Matters (M & Ms, get it!) to the health of your club.  Ideally, attracting new members to your Rotary club is an intentional and fully integrated club activity.  But if your club is like many, members rarely ask friends or colleagues to attend a meeting, and membership initiatives… Continue reading M & Ms

How will YOU Make an Impact as a Rotary Leader?

Rotary International, in the booklet Rotary Basics, illustrates how clubs are the hub, the central focus of Rotary International.  On page 3 it states:  “The club is the most important component of Rotary’s organizational structure.  … Rotary clubs are autonomous…” (emphasis mine).  However, as a club leader, sometimes it doesn’t feel that way.  Rather, it… Continue reading How will YOU Make an Impact as a Rotary Leader?