Advertisers know well that colors, images, typography and logos impact our impression of a company and ultimately the value of a brand. What stories are these images telling? The updated Rotary logos, typeface, colors and People of Action images tell a true story, that Rotary is a modern, effective and active… Continue reading What’s Your Story?
As I’ve discussed in previous posts, Membership Matters (M & Ms, get it!) to the health of your club. Ideally, attracting new members to your Rotary club is an intentional and fully integrated club activity. But if your club is like many, members rarely ask friends or colleagues to attend a meeting, and membership initiatives… Continue reading M & Ms
Rotary International, in the booklet Rotary Basics, illustrates how clubs are the hub, the central focus of Rotary International. On page 3 it states: “The club is the most important component of Rotary’s organizational structure. … Rotary clubs are autonomous…” (emphasis mine). However, as a club leader, sometimes it doesn’t feel that way. Rather, it… Continue reading How will YOU Make an Impact as a Rotary Leader?
Anything worth doing takes time and effort. It isn’t learned on the first try, whether it is a new language, playing the piano, or learning to skateboard! So, why is it that Rotarians think that if they ask their friends to join them at a Rotary meeting, that they’ll get a ‘yes’, the first or… Continue reading It takes more than once!
We have all heard of the dangers of distracted driving, and even of being a distracted pedestrian. But what about the dangers of being a Distracted Rotarian? As we discussed here most clubs have a lower ‘attraction rate’ than ‘attrition rate’. That means that over time, the membership trend is downward. If a club contains… Continue reading Dangers of Doing Rotary While Distracted!
Membership Toolkit–Step 2 In Step 2 of the Membership Toolkit, we examine the benefits of being a member of the Kerr Tar Rotary Club. If you haven’t already done so, please complete Step 1—Contact List and develop a list of potential Rotarians. People buy things and join organizations, not because it is logical, but rather… Continue reading I Feel Good!
In a previous post, I mentioned that it is widely believed that a Rotary Club needs to have at least 20-25 members to be healthy and effective. What is so magical about 20-25 members? First, recall the 80/20 rule (Pareto Principle); 80% of the work is done by 20% of the people. If a club… Continue reading What Is So Magical About 25?