Membership—Part 3

This is the third blog post in a membership development series, providing a foolproof template to membership growth.  Links to the first two parts of the series Part 1—Why Membership? and Part 2—Lead Generation and Publicity. A truly successful membership plan involves every club member in the process.  Ideally each current member sponsors a new… Continue reading Membership—Part 3

Membership—Part 2

This is the second installment in a multi-part series devoted to an easily implemented membership development plan.  The first post is here.  Following this step-wise process virtually assures successful club growth. Step 3 Generate leads. Hold a club assembly.  Ask each member to bring their smart phone and stack of business cards they have collected… Continue reading Membership—Part 2

What’s Your Story?

Advertisers know well that colors, images, typography and logos impact our impression of a company and ultimately the value of a brand.  What stories are these images telling?         The updated Rotary logos, typeface, colors and People of Action images tell a true story, that Rotary is a modern, effective and active… Continue reading What’s Your Story?

It’s PETS Time Again!

I LOVE PETS! Pets, have been an important part of my life since I was a child and have included reptiles, fish, cats, dogs, chickens and guinea fowl!  This time last year, we picked up our new American Hairless Terrier puppy from the breeder.  I love Gracie, but she’s not the sort of pet I’m… Continue reading It’s PETS Time Again!

It takes more than once!

Anything worth doing takes time and effort.  It isn’t learned on the first try, whether it is a new language, playing the piano, or learning to skateboard!  So, why is it that Rotarians think that if they ask their friends to join them at a Rotary meeting, that they’ll get a ‘yes’, the first or… Continue reading It takes more than once!

Dangers of Doing Rotary While Distracted!

We have all heard of the dangers of distracted driving, and even of being a distracted pedestrian.  But what about the dangers of being a Distracted Rotarian?  As we discussed here most clubs have a lower ‘attraction rate’ than ‘attrition rate’.  That means that over time, the membership trend is downward.  If a club contains… Continue reading Dangers of Doing Rotary While Distracted!

Celebrating Diversity!

When most of us think about diversity, in a Rotary context, we usually think of having a wide array of club members of differing ages, genders, ethnic backgrounds and professional credentials (dare I say ‘classifications’?).  Having a diverse club membership is important; the varied talents and perspectives will add strength to the club and ideally… Continue reading Celebrating Diversity!