Membership—Part 3

This is the third blog post in a membership development series, providing a foolproof template to membership growth.  Links to the first two parts of the series Part 1—Why Membership? and Part 2—Lead Generation and Publicity. A truly successful membership plan involves every club member in the process.  Ideally each current member sponsors a new… Continue reading Membership—Part 3

Membership—Part 2

This is the second installment in a multi-part series devoted to an easily implemented membership development plan.  The first post is here.  Following this step-wise process virtually assures successful club growth. Step 3 Generate leads. Hold a club assembly.  Ask each member to bring their smart phone and stack of business cards they have collected… Continue reading Membership—Part 2

What’s Your Story?

Advertisers know well that colors, images, typography and logos impact our impression of a company and ultimately the value of a brand.  What stories are these images telling?         The updated Rotary logos, typeface, colors and People of Action images tell a true story, that Rotary is a modern, effective and active… Continue reading What’s Your Story?